Very deep research. Absolutely, Curated Marketplace can become something big.
I think currently Linktree doesn't have any USP in terms of platform. Anyone with better offerings or maybe with this curated one can replace Linktree easily.
Also, It will be tough for Linktree to make a marketplace as they are present in every country. So, do you think regional player can do a better job in this?
Yeah you're right in that Linktree isn't really unique atm, but I think they are perfectly poised to capitalise on their traction to date. I've seen more Linktree links in the bios of creators than any other alternative.
How I see this playing out is that Linktree creates the platform for creators to spin up a shopfront. On the back end Linktree provides integration with some of the 1 click shopping services like Carted or Fast. This means they can open this up to anyone without worrying about geographical constraints. The logistical side of fulfilling the order still sits with the end brand or existing marketplace. Linktree just provide the platform to facilitate the transaction.
Very deep research. Absolutely, Curated Marketplace can become something big.
I think currently Linktree doesn't have any USP in terms of platform. Anyone with better offerings or maybe with this curated one can replace Linktree easily.
Also, It will be tough for Linktree to make a marketplace as they are present in every country. So, do you think regional player can do a better job in this?
What's your view?
Yeah you're right in that Linktree isn't really unique atm, but I think they are perfectly poised to capitalise on their traction to date. I've seen more Linktree links in the bios of creators than any other alternative.
How I see this playing out is that Linktree creates the platform for creators to spin up a shopfront. On the back end Linktree provides integration with some of the 1 click shopping services like Carted or Fast. This means they can open this up to anyone without worrying about geographical constraints. The logistical side of fulfilling the order still sits with the end brand or existing marketplace. Linktree just provide the platform to facilitate the transaction.
Yeah, If linktree started using Carted, then it can easily create a new segment of the curated marketplace.
I read about Carted after you mention it above and they are really building some cool stuff.
What do you think about the integration of Meesho and Linktree for the Indian market?